Experts

Mayur Gupta is an engineer who evolved into a marketer with several pivots through his career. He spent the first half of his career in tech and product management, building adtech products before gradually shifting towards growth, performance, data science, brand, creative and storytelling - the core tenets of modern marketing. 

(Always looking for great ideas & recs for angel investment - earlier the better) - 20 investments so far w 1 exit 

Currently the CMO at Kraken Digital Asset Exchange. Prior to that, he lead the transformation of Gannett - USA Today Network from the largest news media company to a growing content subscription platform that is obsessed with user value and subs growth. Leads a team of growth strategists, brand and performance marketers, data scientists and product managers to drive growth both for it’s D2C content business and B2B SaaS platform for local businesses. Responsible to actualize Gannett’s mission to build trusted local communities where people and businesses thrive.

Prior to that, Mayur Gupta was the Chief Marketing Officer at Freshly where he led a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. He was responsible to actualize the mission to breakdown barriers of healthy eating and inspiring a hundred million people to unlock their full potential to thrive.

Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace.

He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for launching and growing the digital & eCommerce capabilities across KC's global iconic brands. 

Mayur sits on the Board of Adtalem (NYSE:ATGE) and D’Addario (private), guiding the C-Suite in their digital transformation. 

In 2021 and 2020, Mayur was recognized by Forbes as the Top 50 Most Influential CMOs in the world and the top 20 CMONext in 2019. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.

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Mayur Gupta

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