Malcolm Cannon
Malcolm Cannon, Head Of Communications at F2Pool. He helps companies implement processes that lead to growth.
- Helped all three of my last companies break the €1M annual revenue mark
- Led Cyberian Mine's €4.65M Post-money valued Seed Round, following 2555% revenue growth
- Built the Growth Team at CareerFoundry, leading to our €4M raise at Series A
He spent a decade as a Commercial Copywriter. Now seven years as a Growth Specialist.
In 2016 he made my first crypto investments, and by the end of 2017 I began focusing my activity to all things blockchain. In 2018 he made my first Angel Investment, and became the CMO for Cyberian Mine.
I'm able to lead in the following areas:
Most importantly, I have the skills and mindset to help every member of a team iterate their processes. I help people find new areas for impact on a company's growth - whether it's tapping into the emotions of potential customers with UX Research, preparing materials for leads, or implementing proven testing strategies for live products.
In 2016 I became a Certified Optimizer through ConversionXL - spending 8 weeks, in a small group with Peep Laja, being mentored on customer acquisition, user retention and testing methodologies. I have carried this mindset into every aspect of my work.
