Jaime Schmidt

Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, which she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder and spokesperson. Jaime is the co-founder of Color Capital, an investment fund that specializes in the consumer products industry, retail and ecommerce, brand positioning, and M&A. She is the author of Supermaker: Crafting Business on Your Own Terms, a personalized guide on how to put your business on the map, turning your passion into profit. Jaime will serve as a mentor on Going Public, a new original series debuting on Entrepreneur Media that allows viewers to invest in IPOs, airing January 2022. She recently launched Crypto Packaged Goods, a community and NFT project bridging the consumer packaged goods industry with emerging opportunities in Web 3.0 and is co-founding a brand launching soon to welcome more women into the crypto space. Jaime is regularly profiled in prominent press including Inc., Entrepreneur, Business Insider, and Quartz. Jaime is an inaugural member of the Inc. Founders Project and has also been recognized as 100 Most Intriguing Entrepreneurs (Goldman Sachs, 2017 & 2018), PNW Entrepreneur of the Year (Ernst & Young, 2017), and more. Jaime is a regular contributor to Fast Company and Entrepreneur.