George Koynov
George Koynov is Senior Copywriter & Tech Marketing Storyteller. Preachin’ the gospel of Web3. Open to interesting freelance/full-time opportunities
Always curious about new freelance or full-time opportunities. Highly skilled at communicating complex information clearly, concisely and accurately. I deliver copy that is simple, engaging and thoughtful. I can work remotely with designers, producers and product marketers. I carry out research and provide effectively written marketing assets:
• eBooks, white papers, research reports, case studies • websites, landing pages, sales funnels • product copy, presentations & proposals • blog posts & press releases • social media posts • direct lead generation content • clever slogans, taglines & banner copy • critical analysis of your existing marketing content • editing, re-writing, fine-tuning, proofreading • ghostwriting CEO speeches • scriptwriting for podcasts • screenwriting for video content • SEO optimization • translation and transcreation (DE>EN, RU>EN, BG>EN) • ideation for various creative marketing approaches and 360° campaigns
I bring 15+ years of experience as a freelancer, as well as a full-time employee at multinational advertising agencies (JWT, Ogilvy, Edelman). While working as an advertising/marketing copywriter, I got used to a wide variety of writing styles in line with specific brands and target groups. I have worked on various B2B projects and integrated 360° B2C communication campaigns across diverse media channels, involving fast-paced teamwork and multi-tasking under tight deadlines.
I hold a Bachelor’s degree in Journalism/PR from the University of South Carolina, USA. I‘ve also attended the renowned Miami Ad School, where I updated my creative ideation skills. I have a deep understanding of art, pop-culture and social psychology. I have also developed a keen interest in IoT, Blockchain tokenization, cryptocurrencies, capital markets, DeFi, FinTech, AdTech, PropTech, AgTech, InsurTech, GreenTech, MedTech, BioTech, AI, eCommerce, SaaS, cybersecurity, cloud computing, 3D printing, supply chain operations, robotics, mobility, location intelligence and smart cities. I spent 2019 writing C-suite B2B marketing assets for HERE Technologies, the only serious competitor to Google Maps. I’ve been freelancing throughout 2020-2021 for a variety of Crypto, Web3, DeFi, NFTs and Metaverse-oriented projects, as well as a couple of SaaS clients. I worked full-time at Polygon in 2022.
Public intellectuals/scientists whose thought leadership output I follow are: Richard Dawkins, Sam Harris, Eric Weinstein, Yuval Harari, Max Tegmark, Nick Bostrom, Lex Fridman, Nikola Danaylov, Naval Ravikant, Peter Thiel, etc.
