Adina Cretu

Adina Cretu is Co-Founder of ONCHAIN-wear, UXwriter, copywriter & generally writing for thrills.

A copywriter turned UX writer. Certified UX Writer via UX Writers Collective. 4 years of UX writing, out of over 10 as a copywriter and marketer.

I create user experiences through UX writing and copywriting - also known as designing with words.


I evolved as a UX writer after a journey of 10+years, through roles in digital marketing, social media strategy, content management and product management. They all share a common goal (good user interactions), a primary method (purposeful communication), and a key skill - collaboration across product, design, research and development teams.

After building growth programs for Google’s partner agencies, I designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company.

I acted as copywriter & UX writer for several blockchain projects (Tokit, Singular DTV, Alethio, Gitcoin) and led product management for a blockchain-based training platform (Frizbee).