Organizations

Good Luck Games, makers of the card-based auto-battler Storybook Brawl. FTX is acquiring Good Luck Games, this purchase marks both the company's first foray into in-house game development, and a milestone in its ongoing effort to make blockchain-based digital objects an accepted business model in the gaming category. 

FTX's leadership hopes Good Luck Games and Storybook Brawl will serve as not only a display case for what it can offer to customers, but also as a pool of in-house advisors tasked with helping FTX Gaming.

Not only have Matthew Place and Sam Bankman-Fried known each other since childhood, but both Place and Sadin are veterans of the collectible card and trading card game (TCG) arena. Place worked at Hasbro, which owns Magic: The Gathering creators Wizards of the Coast, while Sadin told me that he's known members of the Good Luck Games team for as long as 20 years, thanks to shared histories in the competitive Magic: The Gathering scene. 

Putting all of this history together and taking into account what FTX is trying to accomplish, it's easy to understand how the leadership involved might see Good Luck Games as a possible golden ticket to widespread acceptance.

Storybook Brawl, Good Luck's first title. It is a PC exclusive that currently sits at a Steam review rating of "Very Positive," with 88% of its more than 2,200 reviews being favorable. The game is based on drafting, collecting, and battling with digital cards, combing traditional tabletop card games with the auto-battler genre largely popularized by titles like Auto Chess or Riot's League of Legends spinoff Teamfight Tactics.

Investors

CypherHunter Plus

on Mar 23, 2022, Good Luck Games was acquired by FTX

Investors

CypherHunter Plus